This is my Entrepreneurial journey
In addition to a rigorous national speaking travel schedule, In March of 1999 Anthony invented a business concept for a premeir product line called LaserShield. LaserShield was the world’s very first plug n go, monitored security system designed specifically for mass marketing.
After one false start in which the system needed to work better,more efficiently and be less expensive for the consumer, the initial LaserShield system was readied for the market. And the market responded! Anthony launched LaserShield products into Home Depot, CompUSA, Circuit City, Fry’s Electronics, Microcenter and numerous online retailers including SamsClub.com and Walmart.com.
Anthony set up mass production with two factories in Mainland China, and developed strategic relationships for distribution and light manufacturing in Mexico. Anthony started LaserShield as the sole employee and later expanded the company to more than 70 employees, 300 vendors and more than 1,000 points of distribution. LaserShield quickly became one of only five national security companies selling and servicing clients in all 50 of the United States
Anthony promoted LaserShield products, including many personal appearances, featured on Good Morning America, The View, Montel Williams, Flip That House, Fox News, CNN, ABC News, Rush Limbaugh, Dr. Laura, Art Bell, Steve Harvey, NY Times, LA Times, Chicago Tribune, Wired and PC Magazine, Penthouse Magazine, and numerous others. He personally introduced LaserShield nationwide on QVC, the largest television marketing institution in the world.
LaserShield is still in operation today protecting homes, families and small businesses all across the country. But 2008 would bring challenges on the national level from which many companies would not survive.